5 big ways your business can help its social media community
13:41 (GMT+2), Wed , 13 November 2013
Many businesses are jumping onto the social media bandwagon with the hopes of increasing their revenue and customer base. Most of these businesses are using social media marketing the wrong way and view the social web as an unidirectional broadcasting channel. By broadcasting one way, they are missing the most important aspect of social media – engagement. Social media goes far beyond just chatting with the folks in your community. Digital marketers should ask themselves this question when...read more
How to get started with measuring your social media campaign
13:08 (GMT+2), Wed , 18 September 2013
Social media is not something new even though it’s still a buzz phrase online. This medium can be an excellent component that can support your business processes and other marketing campaigns. Many businesses are utilising social media already, but do they know if it’s actually working?
When you search online for social media or anything relevant, many of the results will be about the latest and greatest social media platforms and how content should be the centerpiece of your...read more
Want to keep your online reputation intact? Don’t ignore the mentions
15:28 (GMT+2), Mon , 29 July 2013
Online you will find many brands that are leaving tweets, mentions, and comments unanswered. This doesn’t just reflect poor customer service on behalf of the brand, but also goes against the sole purpose of social media which revolves around engaging and communicating online in a way that would not be possible before.
What do you think are the consequences of so many unanswered mentions, posts, tweets, and comments? A negative online reputation. Social media is a form of word of mouth...read more
Don’t fluff the facts: 3 keys to good reputation management
12:31 (GMT+2), Wed , 19 June 2013
Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients.
Reputation management undoubtedly remains one of the most important tools in any communication strategy, especially as digital continues to become a preferred method of communication. Peer recommendation also adds to the need for strong, professional reputation management in both the online and offline spaces.
However, the real...read more
6 Reason Why Facebook is Important in 2013
12:12 (GMT+2), Wed , 22 May 2013
Social networking is a perfect way to get in touch with your loved ones, friends, colleagues and relatives. Numerous social networking websites are operational and focus on to provide great social entertainment; however, no one has yet managed perfectly to leave Facebook behind in this race of social networking websites ranking. With the passage of time, websites also look quite boring; however, websites, like Facebook, has some reasons to be continued as the best social networking website on...read more
Twitter 101: Understanding the Basics
11:36 (GMT+2), Wed , 22 May 2013
If you’re online—and reading this!—you’ve probably heard of Twitter. But just what is Twitter for? How does it work? And how do you get started using it? Whether you want to start using Twitter yourself or just want to know what it is, we’ll help untangle the mysteries of this social networking site.
Just what is Twitter?
On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks...read more
9 social media do’s and don’ts to remember for your next campaign
16:33 (GMT+2), Mon , 17 September 2012
An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get good results. As with most business strategies, success doesn’t happen overnight or with a simple push of a button. If it was as easy as that, everyone will have success on the social web.
It really takes a lot of effort to gain credibility online and that is why you should make sure that you follow the best methods with you campaign....read more
How to Tell if You’re Addicted to Facebook
13:59 (GMT+2), Thu , 10 May 2012
If your friends and family joke that you’re addicted to Facebook, they may be right. Researchers in Norway have identified six signs that you may be addicted. They’ve used those signs to develop a test to help you figure out if you suffer from a social media addiction.
The test, called the Bergen Facebook Addiction Scale, is based on six basic criteria, where all items are scored on the following scale: (1) Very rarely (2) Rarely (3) Sometimes (4) Often and (5) Very often. The...read more
77 Twitter mistakes to watch out for
13:08 (GMT+2), Thu , 10 May 2012
Don’t worry, we’ve all made mistakes. And Twitter can be tough to learn!
One of the easiest ways to learn Twitter is to follow good people and ask them questions. Or read blogs with lots of Twitter tips (like this one).
Mistakes 1-16: Mistakes Getting Started Buffer this
Not Creating A Good Profile Page
Can you imagine having a conversation with someone at a party in which you use a fake name, wear a disguise, and reveal no information about yourself? Your funny one-liners...read more